Mission & History
The mission of the Armenian Allied Arts Association is to discover, encourage and promote new talent of Armenian descent. In this way, we promote and perpetuate Armenian culture and traditions.
The History of the Armenian Allied Arts Association
In 1934, a small but distinguished group of Armenian-Americans began a cultural club, through which they shared their interest in, and patronage of, the arts in Los Angeles. Among the founding members were Mr. & Mrs. Marshall Chashoudian, Greta M. Chashoudian, Zaruhi Elmassian, Mr. & Mrs. Hovsep Ignatius, Siroon Mangurian, and Dr. Aram Tolegian. This club later became the Armenian Allied Arts Association (AAAA), a non-profit organization, whose primary purpose was – and continues to be – to encourage and support new talent of Armenian descent.
In 1937, AAAA presented an exhibit of arts and crafts. Soon after, an annual contest was established where aspiring artists, musicians, dancers, writers and actors might compete for monetary awards and community recognition. Over the years, AAAA has presented concerts with established artists, such as Lucine Amara and Varoujan Kodjian, as well programs showcasing up-and-coming performers in the fields of music, literature, art, dance and theatre. Violinist George Pehlivanian, pianist Sarkis Baltaian, and sopranos Kallen Esperian and Isabel Bayrakdarian began their now-successful careers as winners of our annual competition, which event bestows almost $10,000 each year to budding talent. The AAAA is very proud to have awarded more than $250,000 over the course of its 70+ year history. We look forward to continuing and expanding our patronage of new Armenian artists of all disciplines for many years to come.